Digital Marketing
Introduction to
Digital Marketing
·
What
is marketing?
·
What
is digital marketing?
·
Why
are people going online?
·
Key
concepts of digital marketing
·
Benefits
of digital marketing
·
How
digital marketing evolved
·
Who’s
using digital marketing?
·
How
do traditional and digital media differ?
·
What
is inbound and outbound marketing?
·
Understand
the future of digital marketing
·
What
is a search engine?
·
Types
of search engine
·
How
does the search engine work?
·
Why
is google the world’s best search engine?
·
Ranking
factors of Google
·
What
are the reasons for Yahoo’s failure?
·
Tools
required in digital marketing
·
What
is advertising?
·
What
is online advertising?
·
What
is AdWords?
·
Some
of the best digital marketing case studies
·
Carer
scope in Digital Marketing
Search Engine
Optimization Syllabus
· Introduction and Understanding of SEO?
· How does Search Engine work?
· Basics of SEO
· On-Page SEO vs Off-Page SEO
· What is the main purpose of using
keywords in SEO?
· Some important SEO tools
· What is link building and why does it
matter?
· What are backlinks?
· What is an outbound link?
· Difference between do-follow and
no-follow links
· What are meta tags
· What is an anchor text?
· What is robots.txt?
· What is the landing page?
·
Latest
updates in Google search algorithm
·
Panda
algorithm vs Penguin algorithm
·
How
to remove toxic links to a site?
·
What
is Sitemap? How is it important?
·
What
is social bookmarking?
·
What
is social networking?
·
What
is an RSS feed?
·
What
are Google site links?
·
What
is google my business?
·
Popular
SEO Blogs to follow
·
What
is Alexa Ranking?
·
Why
do we use content marketing for SEO?
Google My
Business - How to Optimize Business Listings
· What is Alexa Ranking?
· Setup of Google my Business18m
· Creating Post
· Creating Post - Image Creation
· Creating Info
· Update Your Products
· Description & Other Updates
· Creating Insights
· Measure Your Business Analytics
· GMB Profile Ranking
· Dealing with Reviews
· Dealing with Negative Reviews
· Updating Photos
· Updating Products
· Updating Services
· Various User Page Roles
· Creating Google My Business Account
· Writing Your Google My Business Description
· Creating Google My Business Website
· Citations & Types of Citations
· Citation Audit
· Ranking Factors and Checklist
· Running Google My Business Ads/ Local Business
· Why do we use content marketing for SEO?
Keyword Research
and planning
· What are Keywords?
· Types of Keywords
· Keyword-based on length
· History of Keyword Research
· Why is keyword research important?
· LSI Keywords
· What is the keyword research process?
· Understanding your target market
· What is Keyword Density, and does it
matter?
· Know what your people want
· How to use Google keyword planner?
· How to do the business analysis?
Content Writing
· What is content writing
· Introduction to the different types of
Contents
· How to improve your writing skills?
· How to write SEO-optimized content?
· Use of proper Tags (h1, h2, h3)
· Attractive Title and Headings
· Anchor Texts
· How to count words
· Understanding your audience
· Write for users, not for Google
· What makes good content?
Social Media
Optimisation
· What is Social Media Optimization?
· What is Social Media Marketing (SMM)?
· Search Engine Optimization vs Social
Media Optimization
· List of social media
· Importance of social media
· How Social Media Affects SEO?
· How to promote business through SMO
· What is Viral Marketing
· Social media success tracking tools?
· What type of social media content
converts best?
· What is the responsibility of a social
media manager?
· Top social media marketing tools to
consider?
· Some common social media mistakes
Facebook
Marketing
·
Facebook
Insights
- Facebook Algorithms
- Ad Practices for Ad Content
- Facebook Targeting Options
- Retargeting or Facebook Exchange
- Facebook Page Management
Twitter Marketing
·
Introduction
to Twitter Marketing
·
Do’s
and Don’ts of Twitter Marketing
·
Twitter
Ads – Content & Targeting
·
Influencer
Marketing
·
Power
of Twitter and use of hashtags
·
Tools
and Measurement
LinkedIn
Marketing
·
Introduction
to LinkedIn
·
How
to Market
·
Personal
Marketing
·
Brand
Marketing
·
LinkedIn
Ads
·
LinkedIn
Campaigns
Instagram
Marketing
· Creating a Business Page
· Marketing Tools and Ads
· Influencer Marketing on Instagram
· What is Instagram
· Instagram statistics
· How Brands use Instragram
· Creating Instragram Account
· Types of Instagram Accounts
· Linking Instagram with Facebook
· Tour of Instagram App
· What works in Instagram
· Types of Content (Posts & Stories)
· Post Designing Tools
· Stories & Highlights
·
Importance
of Hashtags
·
How
to use Hashtags
·
Popular
Tools for Instagram
·
Engagement
Metrics
·
Instagram
Analytics
·
Instagram
Ads
Quora Marketing
·
What
is Quora?
·
Quora
Statistics
·
Benefits
of Quora Marketing
·
Top
Quora Users & Brands
·
Creating
Quora Account (Personal/Company)
·
Optimizing
the Quora Profile
·
Following
Topics & Users
·
Understanding
the Quora Policies
·
How
to Answer the Questions
·
Engaging
with Users
·
How
to Increase Followers
·
Quora
KPI’s
·
Quora
Stats Tool
Pinterest
Marketing Syllabus
·
Why
use Pinterest for business?
·
How
to set up a Pinterest account for your business
·
Analyze
Work
·
Spice
Up Your Strategy
·
How
to Create Popular Pins
·
Images
that Work
Social Media
Automation
·
How
to Automate Social Media
·
Tools
to Automate Social Media
·
What
You Can & Can’t Automate
·
Automating
Social Media Reporting & Analytics
·
Find
the best time to share
·
Rules
of Smart Social Media Automation
Google Algorithms
·
Intro
to Google Algorithm
·
Types
of Google Algorithms
·
How
Algorithms works
·
How
to adjust Algorithms
·
Check
if you have been hit by any of them
·
Major
Google Algorithm Changes and Penalties
Google Search
Console
·
Understanding
of Google Search Console
·
Using
Google Search Console to Increase Traffic
·
Crawl
Stats Vs Crawl Error
·
Removing
Spam Backlinks from Website
·
Index
Pages in Google Search Console
Google Analytics
·
Introduction
of Google Analytics
·
Data
Analysing with Google Analytics
·
Checking
User Behaviour
·
Tracking
Traffic from Different Sources
·
Using
Analytics Date for Retargeting
Google AdWords
Syllabus
·
What
is AdWords?
·
Ads
Placement
·
How
to get approval for AdWords?
·
How
to get Ads on your Blog/YouTube
·
Content
and traffic strategy
·
Guidelines
and requirements
Geo-Targeting
·
Intro
to Geo-Targeting
·
IP
Based Geo-Targeting
·
How
to reach visitors from different countries
·
Keyword
Selection Based on Geographic Targeting
·
Tracking
Email location
·
Website
Planning Based on Geographic Targeting
Online display
Advertising
·
Marketing
Objectives to Display Advertisement
·
Display
Ad Formats & Tools
·
Audience
Targeting
·
Remarketing
and Advanced Audience Selection
·
Dynamic
Display Ads
·
Payment
Modules
Email Marketing
·
Understanding
& Benefits of Email Marketing
·
How
to write Effective content and subject line?
·
Why
Email automation is required?
·
Designing
an effective Email campaign
·
Tracking
Email Marketing Reports
·
Email
Guidelines
SMS Marketing
·
Introduction
to SMS Marketing
·
Why
SMS Marketing
·
Kinds
of SMS
·
Promotional
SMS
·
Transactional
SMS
·
How
to Integrate SMS on Software
·
Remarketing
·
How
do Remarketing Ads work?
·
How
much does Remarketing Cost
·
What
is Remarketing Campaign
·
How
to target non-converting audience segments
·
How
to Boost Conversions with Remarketing
·
Strategies
for Better Remarketing
·
.
Lead Generation
·
Lead
Capture
·
Lead
Magnets
·
Landing
Page Conversion Techniques
·
Lead
Scoring
Freelance
Guidelines
·
Freelancing
Overview
·
Types
of Freelancing Work
·
Finding
Clients: Freelance Websites
·
How
to grab freelancing Projects
Interview Preparation
·
Interview
Preparation Essentials
·
Essential
Tools and Resources to Help you succeed
·
How
to Crack Any Interview? Industry Secrets
·
Written
Test Preparation
·
Mock
Interview Session
CERTIFICATION BY GOOGLE
1.
Display
Advertising
2.
Search
Ad Certification
3.
Digital
Sales
4.
Google
Ads Mobile
Tags: Digital Marketing
Courses offered
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